Starbucks Facebook Campaign

Starbucks is to run a large advertising campaing in Support of the AIDs charity RED on Facebook.  The ads will promote a live/streaming video of various musicians performing "All you need is love" in December 2009 and inspire Facebook users to create their own videos in response.

This is an example of a Facebook advertising campaign attempting to appeal to the community and networks on Facebook and take advantage of the Social Media tools to create and share.

For some more details, check out the article at Marketingmag.com.au