Austereo takes digital further

This article from Marketingmag.com.au highlights a great example of a traditional medium taking advantage of the on-demand and community strengths of digital technologies.  Austereo will be generating the Hot 30 playlist by requests from the listeners.

The Hot 30 Jelli online community decides which songs go to air next, down to the second. This initiative demonstrates how interactive technology can further involve audiences in their radio stations, while integrating across multiple platforms,” said Austereo’s head of digital strategy Jeremy Macvean